Qualified Crane Training

BRAND IDENTITY · WEB DESIGN · SEO · PRINT & DIGITAL

A Consistent Identity Across Every Touchpoint

Qualified Crane Training provides professional crane safety and certification training for individuals and organizations in construction and industrial environments. My work brought a more consistent visual identity to its website, marketing materials and training resources.

The Objective

Translate the company’s existing identity into a polished visual system that could work across digital and print applications. The project extended beyond an individual deliverable to address how the company presented itself across its materials.

My Contribution

I worked across web, brand and graphic design to connect the company’s identity with its day-to-day communications. Deliverables included brand guidelines, marketing graphics and training-related documents, alongside website design and supporting assets. I also built the company’s website SEO strategy from scratch and implemented it.

SEO Strategy & Implementation

I developed Qualified Crane Training’s website SEO strategy from the ground up and carried it through implementation. I was responsible for both defining the strategy and putting it into practice on the website, alongside my design and development work.

Selected Deliverables

Select an image to view the full-size artwork.

The Design Approach

The unifying idea was consistency: create a recognizable visual language that could carry from a website to marketing collateral and training documents. Brand guidelines provided a reference for applying the identity across those formats.

The Resulting Body of Work

The portfolio brings together a connected set of branded digital and print materials. These examples show the range of applications and my contribution across design and development.

Browse the complete project gallery →

Have a Similar Project in Mind?

Let’s talk about your website or brand →

← Back to all work