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MEDIA · CONTENT MANAGEMENT & PROMOTION

Beasley Media Group

Keeping Digital Content Current Across Media Platforms

My work at Beasley Media combined daily digital publishing, promotional design, analytics and staff training across websites, apps and social media.

My Role

Digital Content Manager

Period

January 2016–January 2018

Radio Station Website Examples

These screenshots show three radio station websites I worked on during my time at Beasley Media: B103.9, 96k-rock and Sunny 106.3. They illustrate the station-specific branding, promotional content and listener features within the websites I supported.

B103.9

B103.9 homepage with tropical palm-tree imagery, a Grand in Your Hand contest feature, live listening and newsletter signup.
B103.9 homepage with tropical palm-tree imagery, a Grand in Your Hand contest feature, live listening and newsletter signup. View full-size B103.9 screenshot →

96k-Rock

96k-rock homepage with a concert-crowd background, a Daughtry ticket promotion, on-air personalities and live listening.
96k-rock homepage with a concert-crowd background, a Daughtry ticket promotion, on-air personalities and live listening. View full-size 96k-rock screenshot →

Sunny 106.3

Sunny 106.3 homepage with beach imagery, a $5K a Day giveaway feature, newsletter signup and listener promotions.
Sunny 106.3 homepage with beach imagery, a $5K a Day giveaway feature, newsletter signup and listener promotions. View full-size Sunny 106.3 screenshot →

The Challenge

A media organization’s digital presence requires frequent updates across multiple channels. My responsibilities connected current content, promotional creative and staff participation with audience and performance insights.

What I Contributed

  • Updated websites, apps and social media to keep public content current.
  • Designed digital advertisements and promotional artwork.
  • Used analytics reports to guide online content placement and SEO strategy.
  • Trained and evaluated 15 local staff members on digital participation and WordPress management.

My Approach

I combined routine publishing with creative production and analysis. Staff training helped extend participation in digital content work, while performance reports informed decisions about presentation and promotion.

Impact & Scope

The role supported an active publishing operation across digital channels and included training for 15 staff members.

Tools & Skills

WordPress · Google Analytics · Digital advertising · Content strategy · Staff training

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